Born
in Wimbledon, South London, in 1961 my first encounters with the
produce industry were as a banana packer with Geest during the school
holidays. I joined Geest permanently on leaving school as a junior
salesman and progressed through the ranks to a senior trader before
leaving their office in The London Fruit Exchange to take up my
new position with Fruco in 1983.
My knowledge of the citrus business and dealings with France whilst
with Geest slotted in nicely with the existing Fruco product lines
but we felt that we should expand into other lines and try to offer
year round supplies of a limited number of products.
A lot of my early attentions were dedicated to that project. I
became a Director of Fruco in 1985 and assumed the role of Managing
Director in 1992 but I have not lost track of my roots and still
enjoy trading on a day to day basis.
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